General liability insurance cost
The cost of general liability insurance varies based on a number of factors about your business. Your premium is directly impacted by your industry, where you are located, your policy limits, and more.
What is the average cost of commercial general liability insurance?
Small businesses pay an average cost of $42 per month, or about $500 annually, for general liability insurance.
Our figures are sourced from the median cost of policies purchased by Insureon customers from leading insurance companies. The median offers a better estimate of what your business is likely to pay because it excludes outlier high and low premiums.
Welcome! A general liability insurance policy is essential if you open your business to the public, handle client property, or rent or own commercial property.
It can protect you from expensive lawsuits for only about 42 dollars per month.
Don't put your business at risk, apply for your policy today. Alert! Alert!
Typical general liability insurance costs for Insureon customers
While Insureon's small business customers pay an average of $42 monthly for general liability coverage, 29% pay less than $30 and 41% pay between $30 and $60 per month.
The cost varies for small businesses depending on their business operations and the coverage they choose.
Understanding general liability insurance cost factors
Your insurance provider calculates your general liability premium based on a number of factors, including:
- Your policy limits and deductible
- Location of your business
- Industry and risk factors
- Business premises condition
- Your class code and payroll
- Experience in your profession
- Insurance claims history
- Number of employees
- Annual Revenue
Chat with a licensed insurance agent if you're unsure which coverage options to choose.
Policy limits and deductible
If you want car insurance that pays for a wide range of damage, you have to pay more for it. The same rule applies to business liability insurance. If you want a policy that covers more expensive accidents and lawsuits, expect to pay more than you would for basic coverage.
General liability insurance with $1 million / $2 million limits is the most popular option for small businesses. This includes:
- $1 million per-occurrence limit. While the policy is active, the insurer will pay up to $1 million to cover any single claim.
- $2 million aggregate limit. During the lifetime of the policy (usually one year), the insurer will pay up to $2 million to cover claims.
The majority of Insureon customers (91%) choose a policy with $1 million / $2 million coverage limits. Five percent of our customers choose a policy with $2 million / $4 million limits, the next most popular choice.
When buying a policy, it's a good idea to make sure the deductible is something you can easily afford. If you can’t pay for it in a crisis, your insurance won’t activate to cover your liability claim. The average deductible that Insureon customers select for general liability insurance is $500.
The right amount of insurance coverage depends on your business needs. You want coverage that'll cover a potential lawsuit, without buying more than you need. Chat with a licensed insurance agent if you're unsure which limits are right for your business.
Business location
Your business location can play a large role in the premium that you pay. For example, businesses that are located in areas with higher crime rates or increased foot traffic may have to pay higher premiums than those located in areas where these factors are lower.
Premiums can also vary slightly depending on your state. Here are some examples of the average cost of general liability insurance across different states:
| State | General liability insurance cost |
|---|---|
$42 per month | |
$49 per month | |
$42 per month | |
$42 per month | |
$42 per month | |
$44 per month | |
$52 per month | |
$43 per month | |
$43 per month | |
$40 per month |
While general liability is recommended for many small businesses, most states will require by law that small business owners carry workers' compensation insurance if they have employees, and commercial auto insurance if they have business-owned vehicles.
Find business insurance requirements in your state
Industry risks
Our analysis of general liability insurance costs reveals that for small businesses, your industry has the biggest impact on your premium. Generally, insurance companies charge high-risk industries higher premiums, while low-risk industries enjoy lower rates.
For example, brick-and-mortar retailers open to the public are exposed to more risk than IT consultants working from a home office. The graph below illustrates how the type of business affects what you'll pay for general liability insurance coverage.
Depending on the industry that you work in, such as construction or cannabis, you may be required by your state to carry comprehensive general liability insurance.
For other businesses that rely on their professional services, such as those in real estate, insurance, or healthcare, you may need professional liability insurance (also called errors and omissions insurance) before you can get a license.
Construction, cleaning, and landscaping policyholders have the highest general liability insurance premiums because they often do work that involves other people's property. General liability policies can pay for damage you or your employees cause to someone’s property.
Number of employees
With more employees on staff, the more opportunities there are for accidents to happen, such as damage to someone else's property.
For example, if an employee spills a drink on a client's laptop, they could sue your company for the replacement or repair of the computer.
Or if a customer suffers a personal injury because an employee fails to mop up a spill, they could sue to cover their medical bills. General liability insurance covers a wide range of accidents that can occur from employee error.
That's why your premium is generally tied to the number of employees you have. During the application process, you'll likely have to provide a breakdown of all full- and part-time employees, as well as the number of subcontractors or consultants you employ, so your insurance provider can accurately assess your risks.
Annual revenue
How much revenue your business generates can impact your insurance costs. Generally speaking, greater company revenue equates to higher insurance premiums.
Your business revenue's impact on your insurance rates is somewhat industry-dependent. Higher-risk businesses that see increased revenue are often assumed to have increased risk.
Construction businesses, for example, are quite sensitive to revenue increases and the cost of general liability can jump a decent amount as revenue increases. Insurance companies assume that construction businesses that are making more money are also going to be facing increased industry exposure.
Other, less risky office-based businesses, such as IT companies, typically only see a marginal increase in general liability prices if their revenue increases. Due to the nature of the work, there isn't as significant a concern that office businesses will face increased risk alongside higher revenue, so they aren't as impacted.
Top industries we insure
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Does my business need general liability insurance?
A general liability insurance policy (sometimes called public liability insurance) is a must-have to protect against the potentially devastating costs of a lawsuit over a bodily injury, property damage, copyright infringement, or advertising injury.
At any business, a visitor could trip and suffer an injury. If the visitor sues, legal costs can escalate to the point where they could sink your business.
Even if no one outside your company visits your office, someone could still hold your business liable for damages. For example, businesses that run advertising campaigns or post on social media could face a lawsuit if they post content that doesn't belong to them, or make a false claim about a competitor.
When someone sues your business – even if it's a frivolous lawsuit – you'll have to pay legal defense costs, such as the cost of hiring an attorney. If you lose the suit, you could end up paying a fortune in a court-ordered judgment or a settlement.
Without this type of coverage, you'd have to pay all these fees out of pocket, which could include, medical expenses, lawyer costs, settlements, and more.
Commercial general liability business insurance covers all of these costs, which could save your business from bankruptcy. This policy also provides coverage for small business owners when they sign contracts with other businesses.
Because the premium is based upon your level of risk, small businesses and contractors usually pay only a small monthly premium for this type of business insurance.
How can you save money on general liability insurance?
Bundle your insurance policies. Businesses can sometimes find discounts when they purchase multiple business insurance policies from the same provider. For example, if your business is considered low risk, you may qualify for a business owner’s policy. A BOP bundles general liability insurance and commercial property insurance (which covers theft of business property) together at a reduced rate.
Pay your entire premium upfront. Your general liability policy premium can typically be paid in monthly or annual installments. It might be tempting to go with a smaller monthly payment, or only getting short-term coverage, but consider paying the full premium. Many insurers offer discounts for premiums paid annually.
Proactively manage your risks. If your small business has a clean claims history, you can expect lower insurance rates. An effective way to do this is to create a comprehensive risk management plan. For example, you might:
- Develop a thorough training program for employees
- Invest in a security system
- Compile rules for posting to social media
- Create procedure checklists and reviews
- Minimize hazards on your premises
Explore more ways that you can use to find cheap general liability insurance.
Why do small businesses choose Insureon?
Insureon is the #1 independent agency for online delivery of small business insurance coverage. We help business owners compare quotes from top-rated providers, buy policies, and manage coverage online.
By completing Insureon’s easy online application today, you can compare free quotes for general liability insurance and other policies from top-rated U.S. insurance companies.
You can reach out to one of our licensed insurance agents if you have questions about general liability and other types of insurance, such as workers' comp and commercial auto insurance.
Once you find the right policies for your small business, you can begin coverage in less than 24 hours and get a certificate of insurance for your small business.
Verified general liability coverage reviews
Learn more about business insurance costs
Don't see your profession? Don't worry. We insure most businesses.